In order for the agency small business program to be effective, the active support of top management is required. The heads of the contracting activities shall be responsible for: 
(a) Rendering decisions in cases resulting from non-acceptances by their contracting officers of set-aside recommendations made by SDB; 
(b) Consulting with SDB in establishing small business and minority business enterprise award goals, where practicable and desirable; and 
(c) Advising cognizant technical officers of their responsibilities as set forth in 719.271-5.